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BMW has discovered a new piece of valuable advertising real estate, and unfortunately, it is the dashboard inside the expensive luxury car you already paid for. As part of its partnership with Sony Pictures’ Spider-Man: Brand New Day, BMW delivered a promotional banner to compatible vehicles in more than 70 countries. The message appears on the central Control Display when the car starts, inviting the driver to launch a full-screen Spider-Man animation complete with music and a synchronized ambient-lighting show.
