Barça brand to expand into Central Asia via the ‘Barça Experience’ project

FC Barcelona continues to expand its international brand with the aim of reaching out to more people and gaining new audiences. The latest strategic approach in Central Asia sees the Club sign a collaborative agreement with the football and sports culture promotion company JALGROUP ASIA, with the aim of developing a project called “Barça Experience” in Kyrgyzstan.

The project, a multi-year agreement, will involve using some of the Barça brand assets in the country. Sport and the Barça style will be promoted to young people through a…